Law Firm M&A: How to Successfully Buy or Sell a Practice, with Jeremy Poock

Thinking about selling your law firm or growing through acquisition? In this episode of The Alpha Lawyer Podcast, Jason Marsh sits down with Jeremy Poock, founder of Senior Attorney Match, to discuss the ins and outs of law firm mergers and acquisitions (M&A)—a topic many lawyers overlook, but one that presents massive opportunities.

Jeremy shares how law firm sales really work, why now is the perfect time to buy or sell, and the key factors that drive law firm valuations. He also explains the common deal structures, how buyers can minimize risk, and why digital marketing and branding are becoming critical components of law firm value.

Whether you're a senior attorney considering succession planning or a growth-minded firm looking to acquire new clients and expand, this episode is packed with practical insights you won’t want to miss.

 

🎧 Listen now and learn:
✔️ Why law firm M&A is more accessible than most attorneys think
✔️ The biggest mistakes lawyers make when selling their practice
✔️ How buyers can acquire a firm with low financial risk
✔️ Why digital marketing & branding impact a law firm's value
✔️ The ideal timeline & steps to prepare a law firm for sale

 

🔗 Follow Jeremy Poock & Senior Attorney Match
🌐 Website: https://www.seniorattorneymatch.com/

💼 LinkedIn: https://www.linkedin.com/in/jeremypoock/ (posts daily)

📺 YouTube: https://www.youtube.com/@thelawfirmseller

📅 Live Shows: The State of the Market for Law Firm Sales in 11 Minutes & The Ask the Law Firm Seller Show (Streaming on LinkedIn Live & YouTube)

 

🔗 Connect with Host, Jason Marsh

🌍 Website: https://www.alphalawyer.io/

💼 LinkedIn: https://www.linkedin.com/in/marshjason/

📺 YouTube: https://www.youtube.com/@GoAlphaLawyer

🔗 Linktree: https://linktr.ee/alphalawyer

 

🎧 Enjoyed this episode? Subscribe, leave a review, and share with other law firm owners!